完形填空专练
(1)
For many people today, reading is no longer relaxation. To keep up their work they must read letters, reports, trade publications, interoffice communications, not to mention newspapers and magazines: a never-ending flood of words. In 21 a job or advancing in one, the ability to read and comprehend 22 can mean the difference between success and failure. Yet the unfortunate fact is that most of us are 23 readers. Most of us develop poor reading 24 at an early age, and never get over them. The main deficiency（缺陷） 25 in the actual stuff of language itself-words. Taken individually, words have 26 meaning until they are strung together into phrases, sentences and paragraphs. 27 however, the untrained reader does not read groups of words. He laboriously reads one word at a time, often regressing to 28 words or passages. Regression, the tendency to look back over 29 you have just read, is a common bad habit in reading. Another habit which 30 down the speed of reading is vocalization-sounding each word either orally or mentally as 31 reads.
To overcome these bad habits, some reading clinics use a device called an 32 , which moves a bar (or curtain) down the page at a predetermined speed. The bar is set at a slightly faster rate 33 the reader finds comfortable, in order to “stretch” him. The accelerator forces the reader to read fast, 34 word-by-word reading, regression and subvocalization, practically impossible. At first 35 is sacrificed for speed. But when you learn to read ideas and concepts, you will not only read faster, 36 your comprehension will improve. Many people have found 37 reading skill greatly improved after some training. 38 Charlce Au, a business manager, for instance, his reading rate was a reasonably good 172 words a minute 39 the training, now it is an excellent 1,378 words a minute. He is delighted that how he can 40 a lot more reading material in a short period of time.
21．A．applying B．doing C．offering D．getting
22．A．quickly B．easily C．roughly D．decidedly
23．A．good B．eager C．poor D．urgent
24．A．training B．habits C．situations D．custom
25．A．lies B．combines C．touches D．involves
26．A．some B．a lot C．little D．dull
27．A．Fortunately B．In fact C．Logically D．Unfortunately
28．A．reuse B．reread C．rewrite D．recite
29．A．what B．which C．that D．if
30．A．scales B．cuts C．slows D．measures
31．A．some one B．one C．he D．reader
32．A．accelerator B．actor C．applicator D．observer
33．A．then B．as C．beyond D．than
34．A．enabling B．leading C．making D．indicating
35．A．meaning B．comprehension C．content D．regression
36．A．but B．nor C．or D．for
37．A．our B．your C．their D．such a
38．A．Look at B．Take C．Make D．Consider
39．A．for B．in C．after D．before
40．A．master B．go over C．present D．get through
(2)
Telephone, television, radio, and telegraph all help people communicate with each other. Because of these devices, ideas and news events (36) quickly over the world. For example, within seconds, people can know the (37) of election in another country. An international football match comes into the (38) of everyone with a television set. News of a disaster such as an earthquake or a flood can bring (39) from distant countries within hours. Goods and provisions are on the way. Because of modern (40) like the satellites that turns around the world, information (41) fast. How has this (42) of communication changed the world? To many people, the world has become smaller. Of course this does not (43) that the world is actually (44) smaller. It means that the world seems smaller. Two hundred years ago, communication between the (45) took a long time. All news was (46) on ships that took weeks or even months to cross the ocean. In the seventeenth and eighteenth centuries, it took six weeks for news from Europe to reach America. This time (47) influenced people’s (48). For examples, one battle, or fight, in the War of 1812 between England and the United States could have been (49). A peace agreement had already been (50). Peace was made in England, but the news of peace took six weeks to reach America. During these six weeks, the large and (51) battle of New Orleans was (52). Many people lost their lives (53) a peace treaty had been signed. They would not have died if news had come (54). In the past, communication took much more time than it does now. There was a good (55) why the world seemed so much larger than it does today.
36. A. move B. spread C. turn D. arrive
37. A. result B. report C. notice D. agreement
38. A. school B. home C. room D. birthplace
39. A. people B. reporters C. food D. help
40. A. technology B. equipment C. skill D. way
41. A. travels B. goes C. flies D. runs
42. A. news B. speed C. steps D. creation
43. A. say B. tell C. mean D. claim
44. A. mentally B. physically C. indeed D. in fact
45. A. cities B. continents C. countries D. seas
46. A. taken B. brought C. held D. carried
47. A. limit B. difference C. question D. zone
48. A. actions B. ideas C. deeds D. conclusions
49. A. ended B. given up C. avoided D. kept
50. A. written B. signed C. taken D. sent out
51. A. serious B. strong C. decisive D. determined
52. A. made B. given C. fought D. stopped
53.A. before B. because C. until D. after
54. A. hurriedly B. in time C. finally D. in the end
55. A. reason B. explanation C. belief D. theory
完形填空专练
(1)
21．D 22．A 23．C 24．B
25．A 26．C 27．D 28．B 29．A 30．C 31．B 32．A 33．D 34．C 35．B
36．A 37．C 38．B 39．D 40．D
(2)
36-40BABDA
41-45ABCBB 46-50DBACB 51-55ACDBA
阅读理解专练(1)
41．B 42．C 43．A 44．B 45．B 46．C
47．D 48．B 49．A 50．D 51．B 52．B 53．D 54．B 55．D 56．D 57．C 58．B 59．B 60．A
(2)
56-60BDCBB
61-65BBBDB 66-70AABBA 71-75AACCA
阅读理解专练(1)
A
Before World War II Chicago, Illinois, standing at the southern end of huge Lake Michigan, had the reputation of being one of the toughest, most lawless and corrupt（腐败的）cities in the world. It earned its ill reputation largely from those who sold strong wine during the days of 1919 to 1933, when a law forbade Americans to make or sell strong wine in any form.
Chicagoans have a great pride in their city. They say it is of greater importance to the nation than New York. It is the center of American commerce（商业）and transportation. O’Hare Airport is the busiest airport in the world. 44 million passengers pass through it every year, and there are 2,000 take-offs and landings every day.
Chicago is also a great inland port. It can send goods by oceangoing ships all the way to Europe via the Great Lakes and the Saint Lawrence Seaway. It can send goods by barge（驳船）, through waterway and canals, to the Mississippi and down it to the Gulf of Mexico.
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42．According to the passage, Chicago is more important than New York because .
A．Chicagoans love their city more than others
B．Chicago is the center of America
C．Chicago is an inland port and has O’Hare Airport
D．Chicago lies at the southern end of Lake Michigan
43．If we carry goods to Chicago from Mexico, we probably go through .
A．the Gulf of Mexico—Mississippi—canals—waterway—Chicago
B．the Gulf of Mexico—Mississippi—the Great lakes—Chicago
C．Lake Michigan—the Saint Lawrence Seaway—the Gulf of Mexico
D．Waterway—canals—Mississippi—the Gulf Mexico
B
Styles are constantly changing. Fashions come and go. But few have had the popularity or permanence of the T-shirt. The well-known American garment shares a history of French influence and American daring.
T-shirts made their entrance in the early twentieth century. But they took a bit of courage to wear. It seems the French kept their soldiers cool during World War I by giving them cotton knit undershirts（棉布内衣）. Meanwhile the Americans were hot and scratchy（刺激皮肤的）in their wool underwear. By World War II, the Navy and Army had learned a lesson from the French. The cotton shirt in a T shape became part of the uniform for all soldiers and sailors. After the war. T-shirts came home with the soldiers. By then, all the men were wearing them. But they remained out of sight, as underwear should in polite society.
But Hollywood and rebellious young men know no rules. In 1951, actor Mralon Brando wore a T-shirt in the movie A Streetcar Named Desire. Everyone talked about it, and the T-shirt became a sort of trademark for him. Then in the mid-1950s, the young James Dean performed in Rebel Without a Cause. He wore a T-shirt too. Then Elvis Presley hit the screen in his T-shirt. It was too much for the young to ignore. Every boy in town wanted to look like James Dean and Elvis Presley. White T-shirt and baggy pants became the “cool”, or stylish, thing to wear.
The 1960s and another generation of rebellious youth arrived. T-shirts and blue jeans worn by both males and females were their special fashion style. They dyed T-shirts different colors and put pictures and words on them. T-shirts would never be the same again.
Today, the T-shirt has made its way to every corner of the world. They’re worn by babies, teenagers, and senior citizens. They tell others what we like, where we have been, the things we’ve done, and races we’ve won. They can be old and worn, or new and fancy. They can be made of cotton or of silk. They are worn with skirts, pants, and shorts. And something that would have surprised people is that T-shirts are even worn with Tuxedo（男式晚礼服）.
44．The last paragraph is mainly about .
A．how T-shirts are worn by people of all ages.
B．the popularity of the T-shirt today.
C．the different kinds of T-shirts people wear.
D．what the T-shirts want to tell us.
45．Which statement is true according to the passage?
A．The first person to wear a T-shirt on the movie screen was James Dean.
B．The T-shirt originated with the French military.
C．In the 1950s, colored T-shirts with words printed on them came into style.
D．Seeing the movies, everyone in town wanted to wear the T-shirt.
46．From the passage, it can be concluded that .
A．fashions are often started by the military.
B．most fashions start with large groups of people who wear certain clothing for practical reasons.
C．fashions often become popular when they are worn by someone people admire.
D．new fashions are usually worn by adults before they become popular with young people.
C
About six years ago I was eating lunch in a restaurant in New York City when a woman and a young boy sat down at the next table. I couldn’t help overhearing parts of their conversation. At one point the woman asked, “So, how have you been?” And the boy-who could not have been more than seven or eight years old-replied. “Frankly, I’ve been feeling a little depressed lately.”
This incident stuck in my mind because it confirmed（确认）my growing belief that children are changing. As far as I can remember, my friends and I didn’t find out we were “depressed”, that is, in low spirits, until we were in high school.
Undoubtedly a change in children has increased steadily in recent years. Children don’t seem childlike anymore. Children speak more like adults, dress more like adults and behave more like adults than they used to.
Whether this is good or bad is difficult to say, but it certainly is different. Childhood as it once was no longer exists. Why?
Human development depends not only on born biological states, but also on patterns of gaining social knowledge. Movement from one social role to another usually involves learning the secrets of the new social positions. Children have always been taught adult secrets, but slowly and in stages; traditionally, we tell sixth graders things we keep hidden from fifth graders.
In the last 30 years, however, a secret-revelation（揭示）machine has been equipped in 98 percent of American homes. It is called television. Television passes information to all viewers alike, whether they are children or adults. Unable to resist the temptation（诱惑）, many children turn their attention from printed texts to the less challenging, more attractive moving pictures.
Communication through print, as a matter of fact, allows for a great deal of control over the social information which children will gain. Children must read simple books before they can read complex materials.
47．According to the author, feeling depressed is .
A．a sure sign of a mental problem in a child
B．a mental state present in all humans, including children
C．something that cannot be avoided in children’s mental development
D．something hardly to be expected in a young child
48．Traditionally, a child is supposed to learn about the adult world .
A．through connection with society B．gradually and under guidance
C．naturally without being taught D．through watching television
49．According to the author, that today’s children seem adultlike results from .
A．the widespread influence of television
B．the poor arrangement of teaching content
C．the fast pace of human scientific development
D．the rising standard of living
50．What does the author think of communication through print for children?
A．It enables children to gain more social information.
B．It develops children’s interest in reading and writing.
C．It helps children to read and write well.
D．It can control what children are to learn.
51．What does the author think of the change in today’s children?
A．He feels their adultlike behavior is so funny.
B．He thinks the change worthy of note.
C．He considers it a rapid development.
D．He is upset about it.
D
As I approached the Gypsy camp for the first time, yellow, wild-looking, stiff-haired dogs barked. Fifteen covered wagons were spread out in a wide half circle, partly hiding the Gypsies from the road. Around the campfires sat women clothed in deep-colored dresses, their big, expressive eyes and strong, white teeth standing out against beautiful dark matte skin. The many gold pieces they wore as earrings, necklackes and bracelets sharpened their color even more. Their shiny blue-black hair was long and the skirts of their dresses were ankle-length. My first impression of them was one of health and vitality（活力）.Groups of small barefoot children ran all over the campsite, a few dressed in rags but most nearly naked, carefree and happy. At the far end of the encampment a number of horses, tied to long chains, were eating grass and of course there were the ever-present half-wild barking dogs. Several men lay in the shade of an oak tree. Thin smoke rose skyward and the pungent smell of burning wood filled the air. Even from a distance the loud, clear voices of these Gypsies resounded with an intensity which I was not used to. Mixing with them, farther away, was the snorting and neighing of horses, the occasional sharp noise of a whip and the high-pitched cry of a baby, contrasting with the whisper of the immediate surrounding of the camp itself.
52．What does the underlined word “pungent” mean according to the context?
A．sweetish B．strong C．sickening D．familiar
53．The author uses many words that are attractive to our senses in the passage. Which of the following does he not emphasize?
A．sight B．smell C．sound D．touch
54．Which of the following best represents the author’s opinion of these Gypsies? He thinks they are .
A．lazy and dirty B．fascinating C．hardworking D．untrustworthy
55．A good title for this passage would be .
A．A Study of Gypsy Life B．Will Gypsies Survive?
C．I Decide to Become a Gypsy D．First Impression of a Gypsy Camp
E
The US airline industry is facing a new threat to its profits-heavier passengers, a report has found. According to the US Centers for Disease Control and Prevention, the average US adult put on ten pounds (4.5kg) of weight during the 1990s. Transporting the extra weight cost airlines an extra ＄275 million in fuel costs in 2000, the report says.
Earnings at airlines have already been under pressure due to the decreasing demand and a record increase in the price of crude oil（原油）. In the US, a number of airlines have gone bust while others are struggling to survive in an ever more competitive market place. While it is relatively easy to check the weight of a traveler’s luggage and charge those that burst limits, it is much harder to regulate a person’s waistline. Some firms have toyed with the idea of(jokingly suggested) charging overweight travelers for two seats, but it is not a practice that has taken off industry-wide.
Last year, the American Federal Aviation Administration increased the average passenger weight they use to calculate aircraft loads by ten pounds. Since then, crude oil prices have hit record levels, with many firms responding by raising the fuel charge they add to ticket prices.
The rising level of obesity（过度肥胖）in the US and in Europe has prompted government health campaigns and harsh criticism of a number of food firms. Restaurant chain McDonald’s has taken the main force of the attack, and has in recent months reworked its menu to include healthier options, which has helped lift profits.
As with fast food restaurants, timely adjustment may be the best solution presently for American airlines. The prediction by experts, however, is that humans are set to become bigger.
56．This passage is most probably taken from .
A．a government report B．a yearly economy rview
C．an airline guidebook D．a newspaper
57．The underlined phrase “gone bust” (paragraph 2) is closest in meaning to .
A．become stronger B．got banned
C．failed financially D．expanded further
58．The underlined word “those” (paragraph 2) most probably refers to .
A．overweight travelers B．overloaded cases
C．travelers’ waistlines D．extra large seats
59．What measures did many American airlines take in response to the record increase in the price of crude oil last year?
A．They increased the average passenger weight when calculating aircraft loads.
B．They brought up their ticket prices.
C．They charged obese travelers for two seats.
D．They overcharged travelers’ luggage.
60．What does the last sentence of the passage imply?
A．Airline profits in America will be under even greater pressure.
B．The population of obese people will increase rapidly.
C．American airlines will charge more for fuels.
D．Fast food restaurants will be forced to change their menus.
(2)
A
When researchers made their first clone of an animal, Dolly the Sheep, in 1997, one doctor said: “The genie (妖怪) is out of the bottle.” But then he tried to actually create the “genie”--- by making a human clone.
Dr. Panayiotis Zavos told the public on October 5 that he could create the first cloned human before the end of the year. He is an expert on human copying and breeding from the University of Kentucky in the United States.
His workers have been stopped from carrying out research in most European Union countries, but Zavos said that fact was not slowing progress.
“It is going well enough so we may try the first production of cloned embryos in the very near future, that is, three or four months from now.” Cypriot-born Zavos said. He moved to the United States over 30 years ago.
Human cloning could, in effect, create a copy of another living or dead person.
But Zavos insisted there was nothing harmful in the project. As an expert on human reproduction, he said he is only interested in helping couples who cannot naturally have babies to have a child.
“We are not interested in cloning people like Bin Laden, Michael Jackson or Michael Jordan,” the doctor added.
“We are only interested in helping a father who does not have the ability to have a biological child of his own.”
Zavos said thousands of childless people from all over the world are helping in their research.
He would not say where the research is under way, but indicated that it is in more than one country.
56. According to Dr Panayiotis Zavos, _______.
A. their work was stopped from advancing by European Union
B. he will continue his try and is confident in his work
C. he is interested in cloning and breeding famous people.
D. cloning human is great progress in human history.
57. We may infer from this passage that ______.
A. some famous people can not be cloned at present
B. Dr Panayiotis Zavos is interested in children
C. his research is under way in many countries
D. many people support Dr. Panayiotis’ work
58. The best title for this passage is_______.
A. Cloning, Good or Bad
B. Who really Need Cloning
C. First Human Cloning Arriving Soon.
D. How Far Cloning Goes
B
All animals are part of the food chain: they are listed on someone else’s menu and always run the risk of ending up as someone else’s lunch, dinner or snack.
To protect themselves from being eaten and to survive in the wild, many animals have developed clever ways to escape from or avoid danger.
Like human beings, animals often try to hide or run away when they are being attacked. Many animals have adapted to their environment in such a way that they can hide better. Having the right colour can make a difference. Many animals have the same or similar colour as their environment, making it more difficult for other animals to find them. Some can change colour very quickly, even in a few seconds. Other animals and insects have a body shape that helps them hide. Some insects look just like a small stick and can easily hid in a tree or bush.
If it is too late to hide or run away, an animal must use other methods to survive an attack. One type of snake that lives in Texas has developed an interesting way to defend itself. If it is attacked, it first makes itself look bigger and pretends to be a dangerous snake. If that doesn’t work, the snake uses another trick: it rolls over, opens its mouth and acts as if it were dead. The snake is such a good actor that it seems quite dead. If someone picks it up, it hangs like a rope and doesn’t move. However, if you roll it back on its stomach, it will roll over on its back again in order to look dead.
Another way to survive an attack is to have useful body parts. The turtle has a thick shell that protects it from its enemies, and other animals have teeth, claws, and horns that they can use to defend themselves. There are also animals that can use their tails to fight off attackers. A long tail can be used to hit an attacker, and there is even an animal whose tail will break off so that it can run away if someone grabs it.
The best way to stay safe is to develop a way to receive an early warning when danger comes. Many animals stay together in large groups and use sounds and body language to warn each other if they see or hear something suspicious. Some animals even work together with other species to say safe. The birds you often see on the back of a water buffalo have an important job: they help warn the buffalo of danger.
59. What do all animals have in common to protect themselves?
A. Pretending to be dead B. Hiding or running away
C. Using their bodies to fight back D. Changing their size
60. How do you understand the sentence “All animals are part of the food chain:”
A. All animals must help each other to survive.
B. Every kind of animal has an eating-and-being-eaten relation with other animals.
C. All animals are a big family.
D. All animals depend on food to live.
61. The way animal develops its defence methods depend on all of the following except _____.
A. its habitat B. its body language
C. its shape and color D. body parts
62. The kind of snake mentioned in the passage “will roll over on its back again in order to look dead.” shows its_____.
A. cleverness B. stupidity C. quickness D. laziness
C
You want something you can’t get by behaving within the rules, and you want it badly, you’ll do it regardless of any guilt or deep regret, and you’re willing to run the risk of being caught. That’s how Ladd Wheeler, psychology professor at the University of Rochester in New York, defines cheating. Many experts believe cheating is on the rise. “We’re seeing more of the kind of person who regards the world as a series of things to be dealt with. Whether to cheat depends on whether it’s in the person’s interest.” He does, however, see less cheating among the youngest students. Richard Dienstbier, psychology professor at the University of Nebraska in Lincoln, believes that society’s attitudes explain much of the increase in cheating. “Twenty years ago if a person cheated in college, that is extremely serious, he will be dropped for a semester if not kicked out permanently,” he says. “Nowadays, at the University of Nebraska, for example, it is the stated policy of the College of Arts and Science that if a student cheats in an exam, the student must receive an “F” on what he cheated in. That’s nothing. If you’re going to fail anyway, why not cheat? Cheating is most likely in situations where the interests are high and the chances of getting caught are low,” says social psychologist Lynn Kahle of the Univeristy of Oregon in Eugene.
63. The passage focuses on______.
A. making the reader believe that cheating is immoral
B. discussing the reasons for cheating
C. describing how students cheat in exams
D. suggesting how to control cheating
64. Cheating tends to occur in all the following situations except when____.
A. one wants something badly
B. one can’t get something in a right way
C. it is not quite possible to be found out.
D. a series of things have to be dealt with
65. Which of the following is TRUE according to the passage?
A. It is forgivable to cheat unless money is involved.
B. There has been an increase in cheating.
C. Most cheaters are college students.
D. Cheaters do not feel guilty and regretful.
66. What can be inferred from the passage?
A. Cheating is common because people do not take it very seriously.
B. Cheating is the result of heavy pressure.
C. Cheating is not a crime.
D. Cheating comes together with civilization.
D
Shundagarh is a village on India’s east-facing coast. It is a village of simple mud and grass houses built on the beach just above the water-line. The Khadra Hills rise immediately behind the village, to a height of one hundred and fifty metres. A simple, good-hearted old man, whose name was Jalpur, farmed two small fields on the very edge of these hills, overlooking Shundagarh. From his fields he could see the fishing-boats that travels up and down the coast. He could see the children playing on the sand; their mothers washing clothes on the flat stones where the Shiva river flowed into the sea; and their fathers landing the latest catch or repairing nets and telling stories that had no end.
All Jalpur owned in the world were the clothes he wore day in and day out, the miserable hut that he slept in at night, a few tools and cooking pots and his fields. The corn that he grew was all that made life possible. If the weather was kind and the harvest was good, Japlur could live happily enough---not well, but happily. When the sun was fierce, and there was little or no rain, then he came close to the line between a life which was too hard and death itself.
Last year the weather had been so kind, and the harvest promised to be so good that Jalpur had been wondering whether he could sell all that he had and live with his son farther up the coast. He had been thinking about doing this for some years. It was his dearest wish to spend his last days with his son and his wife and children. But he would go only if he could give; he would not go if it meant taking food out of the mouths of his grandchildren. He would rather die than do this.
On the day when Jalphur decided that he would harvest his corn, sell it, and move up the coast, he looked out to sea and saw a huge wave, several kilometers out, advancing on the coast and on the village of Shundagarh. Within ten minutes everyone in Shundagarh would be drowned. Jalpur would have shouted, but the people were too far away to hear. He would have run down the hill, but he was too old to run. He was prepared to do anything to save the people of Shundagarh, so he did the only thing that he could do: he set fire to his corn. In a matter of seconds the flames were rising high and smoke was rising higher. Within a minute the people of Shundagarh were racing up the hill to see what had happened. There, in the middle of his blackened cornfield, they found Jalpur, and there they buried him.
On his grave, they wrote the words: Here lies Jalpur, a man who gave, living; a man who died, giving.
67. From the passage, we can see the life in Shundagarh is ______.
A. simple and quiet B. active but poor
C. rich but quiet D. rich and happy
68. Which of the following is closest in meaning to the underlined “catch”?
A. the action of trying to catch
B. the fish that have been caught
C. the nets that are used to catch fish
D. the tool used for catching anything
69. What did Jalphur decide just before the tsunami came?
A. To have a walk along the coast.
B. To leave the village to live in his son’s home.
C. To look for a job up the coast.
D. To sell his corn and buy a new house up the coast.
70. Why do you think it took years for Jalpur to decide to move up the coast?
A. He waited for a good harvest.
B. He waited for his son’s invitation.
C. He felt he was not old enough.
D. He loved the village too much..
E
Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time. Which is more valuable, the program or the ad? In terms of money--- and making money is what television is all about--- the commercial is by far the more important.
Research, market testing, talent, and money--- all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given them. Here are some rules of commercial ad making. If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell to an upper-class audience, make sure that the house, the furniture, and the hair styles are the types that the group agree with. If you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a TV commercial that costs so much money is not kid stuff. It’s a big, big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.
71. TV commercials are more important than programs to televisions because______.
A. they bring in big money
B. they require a lot of money to make
C. they are easy to make
D. they attract more viewers than programs.
72. The purpose of all the efforts made in producing TV commercials is _____.
A. to try to persuade people to buy the product
B. to show how valuable the product is
C. to test the market price of the product
D. to make them interesting
73. From the rules set for making commercial ads, we can see that ______.
A. the lower-middle-class buyer likes to work with his hands
B. the more stupid the character is , the more buyers of the product there are
C. ad designers try to attract different buyers with different skills
D. an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer
74. It is believed by the writer that _____.
A. few people like to watch commercials
B. TV commercials are a good guide to buyers
C. TV commercials work on people though many people do not realize it
D. TV commercials are useless because they are not telling the truth.
75. What does the sentence “ But evidence shows that we are kidding ourselves” mean?
A. TV commercials influence people though they may not accept it.
B. It is proved that we are funny.
C. The writer believes viewers are easy to cheat.
D. There is much evidence that buyers are mostly kids.