Unit 5 Advertising
【重点词语】think ,express ,bring in , carry out, think up ,try out ,be about to do sth. ,
be always doing sth., if any, vote for/against; express one’s satisfaction with;
hand in hand; an advertising firm; at the bottom of; at the top of
【重点句型】What are you suggesting?
It is time sb. did something.
A =Attention(注意) I =Interest(兴趣)
D =Desire(欲望) A =Action(行动)
“Aviation” Artificial Leather Suitcases & Bags
译文：“航天”牌人造革衣箱、袋， 用料上乘 造工精良
款式新颖 价格合理 规格齐全 欢迎选购
1. I suggest that we ask users…
e.g.(1)––I feel weak and tired these days. 这几天我感到浑身无力和疲倦。
––I suggest you (should)go and see a doctor. 我建议你去看病。
(2)––I'm afraid I'm putting on weight. 我担心我体重在增加。
––I suggest that you (should) keep on doing morning exercise.
2. So what exactly are you suggesting?
现在进行与always, exactly, often等词连用，表示说话人的感情色彩（赞扬，厌烦等）
e.g. He is often doing good deeds for the class. 他常为班上做好事。(赞扬)
Such spelling mistakes are always appearing in your English exercises.
He is always boasting . 他老爱吹牛。（批评）
3. We can bring in some humour too.
“bring in” means “introduce an idea, topic, etc.”
e.g. The teacher wants to bring in the topic that will interest pupils in his class.
4. carry out 作“实行，执行”“进行”解。
e.g. He should carry out his promise. 他应该实践他的诺言。
The scientists are carrying out the research on cancer.
5．What kind of advertisement do you read or watch on TV, if any?
if any == if you read or watch any.
e.g. Point out errors, if any.若有错误，请指正。
I'm afraid there's very little food left, if any.
e.g. We'll certainly help you ,if we can (help you ).
They’ll get everything ready tomorrow if not earlier. ( if they can't get it ready earlier.)
6. hand in hand 有两个意思。
a.holding each other's hand 手拉手
b. closely , linked together 紧密关联的，连在一起。本课的意思属于（b）的意思。
e.g. War and suffering go hand in hand. 战争和苦难同时并存。
Hand in hand we stand all across the land. 我们站立在大地上，手牵着手。
7. think up .:invent an idea/way. 想出（主意，办法等）
Most of his after–dinner stories were thought up on the spur of the moment.
8．try out 意思是“试用”，“试试”（看行不行）。
e.g. They are trying out new teaching methods.
Try out several models of cars.
9．be about to do sth. 正是（即将）做某事。
e.g. We were about to have dinner when the doorbell rang.
We waited until she was about to leave.
10．point out 意思是“指出”
e.g. Can you point out the lady you referred to?
The teacher pointed out we would have the chances to enter college.
[误] Once a decision is reached, it must be firmly carried on.
[正] Once a decision is reached, it must be firmly carried out.
[析]动词词组carry on是“继续”之意，而carry out为“实行，执行，进行”
[误] It’s time you go to school.
[正] It’s time you went to school.
[析]it’s time后接从句时，从句的谓语动词用过去时；接不定式适用句型：It’s time to do
sth.或It’s time for sb. to do sth.。可接介词短语：It’s time for sth.
三、口语操练 Agreement ＆ Disagreement
Do you think so ?
Do you think that …?
I agree with …
I’m afraid I can’t agree with you
1. Asking if somebody agrees（询问某人是否同意）
Don't you agree?
You'd agree with me, wouldn't you ?
OK with you ? (你同意吗？)
Can I ask if you agree with…? (请问您是否同意 …?)
I wonder if you would agree with…. (不知您是否同意 …)
I absolutely(certainly, quite,)agree with you . (我绝对 / 当然 / 很/ 同意你。)
I think so too. (我也这样想。)
I suppose so. (我看是这样。)
It certainly is. ( 当然是这样。)
Oh, exactly. ( 哦，一点不错。)
I can't accept that.
I couldn't agree with you .
I don't think so.
On the contrary. (正相反。)
Surely not. (当然不)
过去分词是动词的一种形式，在谓语中它可帮助构成完成式和被动语态，在非谓语中它在句中可做定语（ Practice 2）表语（Practice 3）, 宾语补足语（Practice 4） 和状语（Practice 5）
A = 定语 B = 表语 C = 宾语补足语
D = 状语 E = 谓语的一部分
( ) 1.They threw away the worn–out shoes.
( ) 2.Hurry up! There is little time left.
( ) 3.Given better attention, the cabbages could have grown better.
( ) 4.She looked disappointed in the result.
( ) 5.You'd better have your shoes mended.
( ) 6.My watch is gone.
( ) 7.She has gone to the library.
( ) 8.The mountain was covered by the snow.
( ) 9.Don't get excited, boys and girls.
( ) 10.You should make yourself understood.
( ) 11.The girl dressed in red is good at singing.
( ) 12.The professor entered the lecture–room,followed by his students.
参考答案：1.A 2.A 3.D 4.B 5.C 6.B 7.E 8.E 9.B 10.C 11.A 12.D
1.He may not say much, but he thinks a lot. 他可能讲话不多，但想的很多。
2.I don't think he will do it. 我不认为他会做此事。
3.I never thought that you would be here.
4.I cannot think what he said.
5.I think it better to tell him the truth.
6.Who do you think ate the cake?
7.We were thinking where to hide.
8. I thought to leave earlier this morning.
9.I had thought to leave earlier that day,(= I thought to have left earlier that day.)
10.Are you still thinking about moving?
11.I don't think much (highly)of him.
12.The other scholars thought little of his theory.
13.What are you thinking about?
14.I've been thinking of changing my job.
15.What do you think of the play?
16.I can't think of her telephone number?
17.This picture made me think of my childhood.
18.I wouldn't think of selling the house.
19.I think of him as a happy man with a lot friends.
20.Please think the plan over and let me know your decision.
21.The prisoners tried to think up a plan for escape.
22.They have thought out a clever plan.
23.They always think things through before they act.
24.If I were you , I'd think twice before making the decision.
25.“He's not telling the truth, ”I thought to myself.
think about 考虑，想起；think of 想起；认为 think out , 想出；彻底地想think over 考虑，细想。think up 设计出；想出，发明。
trouble-maker （制造麻烦的人） trouble+maker
runaway (逃亡者) run+away
During the concert, the children were quiet but afterwards, they became boisterous.反义对比表明boisterous意为“吵嚷的”。
Mark got on the motorbike, I sat behind him on the pillion, and we roared off into the night.根据常识判断pillion意为“鞍座”。
At the age of 77, John was still playing a skillful game of tennis, ran four miles every day and seldom missed his daily swim. For a man of his age he was extremely robust.一个77岁的老人还能如此运动，可以说身体不错，故robust可能为“强壮的”。
Two young men went on a No. 40 bus on Nanjing Road and each bought a 5-fen ticket with a 10-yuan note. They did this again when a further fare was required. Staying on the same bus for the return trip, for a third time they again took out 10-yuan notes and this time started a quarrel when the conductor ran out of change. They were then arrested, according to Xinmin Evening News.
看到标题trouble-maker，就应该想到“Who are the trouble-maker? What trouble did they make? How did they make the trouble? Where did they make the trouble? What’s the consequence？”这就是预测的第一种情况，带着问题去读。
I. 将下列短语译成恰当汉语: 5%
1.her deep–set eyes 2.green–painted door
3.a ready–made dress 4.a high–born child
5.a new laid egg 6.a badly–lighted room
7.a much–praised student 8.a widely–read novel
9.a beautifully–dressed lady 10.a newly–invented machine
11. hand–made shoes 12.a heart–broken woman
13.an out–spoken man 14.a well–fed boy
15.a learned man
II. 选择填空: 20%
1．Point out the spelling mistakes in this short composition, if______.
A. there will be some B. none C. little D. any
2．The invention can ______ between 200 and 400 million dollars a year.
A. bring about B. bring in C. bring up D. bring back
3. ----Could you finish the work before the holiday?
A. No matter B. No way C. No problem D. No question
4. The bookstore, ______ last year, is very popular among the students in this school.
A. open B. opening C. having opened D. opened
5. ______more attention, the trees could have grown better.
A. Given B. To give C. Giving D. Having given
6. They are trying ______ a new farming method in the fields now.
A. on B. for C. out D. up
7. It’s high time we ______ to the lecture, or we’ll be late.
A. go B. went C. will go D. are going
8. He couldn’t keep his eyes ______ to all this.
A. shut B. to shut C. shutting D. shutted
9. ______warmly for his work, he was too ______ to fall asleep.
A. Praising; excited B. To praise; excited
C. Praised; exciting D. Praised; excited
10. The work ______, he went to see a film with his family.
A. to do B. doing C. to be done D. done
1．We are going to talk about the problem_________(昨天会上讨论的)
2．The girl________(身着红衣的)is my second daughter.
3．His father seemed__________(对他的成绩满意).
4．You can hear_________(讲英语)in almost every large city in the world.
5．I would like to get________(这些信邮走).
6．________(从人造卫星上看)，the earth looks just like a blue green white ball.
7．________(在这地区发现)，pines are the most common trees.
8．________(若给予更多地关注的话)，the trees could have grown better.
9．Where is the body of_________(被谋杀人)？
10．The__________(降低的价格)will save you one dollar for each dozen.
1．不在医生的指导下吃的药会引起严重后果的。(cause a bad result)
4．如果广告失败，对销售没有影响，那么整个过程就会被回顾一番。(have no effect on)
5．今日广告常以问题或谜语的形式开头，目的就是要吸引听者的注意力。(attract one’s attention)
IV. 完形填空 20%
As it came _______ (1) the corner , the taxi stopped suddenly. The driver got out _______ (2) very puzzled. A big struck which had been _______ (3) the taxi stopped too. The taxi driver was now standing at the corner looking up _________ (4) the sky and the truck driver went and ______(5)him. A number of cars ________ (6) were forced to stop as ________ (7) and soon a large ________ (8) of people had gathered at the corner.
The ________ (9) of all this trouble was a very strange _______ (10). It _______ (11) as if thousands and thousands of birds were singing together. The noise was quite frightening and many people looked anxious. The most _______ (12) thing was that, apart from one or two pigeons, there was no bird _________ (13) sight. No one was able to tell what the mysterious noise was _______ (14) two policemen arrived. They noticed a large advertisement for a film high up on a wall nearby. As the noise seemed to be coming from this _______ (15), they climbed up found that _______ (16) had been hidden behind the advertise–ment. The noise made by birds' singing was being broadcast over powerful loudspeakers so as to _________ (17) the attention of passersby. The police asked the advertisers to take the recorder _______ (18) because it had called ________ (19) much attention that it was impossible for a great many cars an buses to move ________ (20) in the street.
1.A. close B. near C. closely D. nearly
2.A. looking B. looked C. seeing D. saw
3.A. followed B. follow C. following D. walked
4.A. at B. in C. above D. down
5.A. took B. went C. joined D. with
6.A. followed B. before C. front D. behind
7.A. also B. either C. well D. good
8.A. group B. team C. crowd D. line
9.A. cause B. reason C. fact D. course
10.A. something B. person C. noise D. voice
11.A. heard B. listened C. sounded D. heard of
12.A. ordinary B. usual C. common D. extraordinary
13.A. on B. in C. at D. out
14.A. until B. after C. when D. unless
15.A. direction B. way C. distance D. path
16.A. person B. radio C. recorder D. policeman
17.A . pay B. call C. give D. take
18.A. off B. up C. down D. away
19.A. very B. greatly C. so D. far
20. A. freely B. widely C. slowly D. closely
V. 阅读理解 20%
Take a guess. How much do you think an eight-side, red-brown stamp is worth? Well, it was sold by the Robert A. Siegel Galleries in New York City for $280,000!
The stamp is an 1856 one-cent British Guiana. It pictures an old sailing ship with words in Latin above and below it. You may think the stamp looks rather dull. But it is the only one of its kind in the world.
Any stamp collector would like to own the one-cent British Guiana. But you don't have to aim for value in a stamp collection. You may collect bright new stamps that cost very little. The idea is to pick a topic that interests you and then collect every stamp you can find that pictures it in some way. For years a Pennsylvania man looked for stamps showing roofs. Why? Well, the collector' s name was John C. Ruhf.
President Roosevelt always found time to spend with his stamps. After his death, they were sold for over $25,000. No one will even try to put a value on the world's greatest collections. They are those of the British Museum, the U. S. Post Office and the British Royal Family. It is said that the Royal Family owns every stamp ever put out by Great Britain since 1840. No, that's not quite right. There's one stamp missing.
Stamp collecting has been a hobby for over 100 years. Going for topical stamp is a good way to appreciate its pleasure.
Answer the questions
1．The British stamp cost $280,000 because _____.
A．it was put out more than 100 years ago
B．it has a picture of an old sailing ship
C．it is rare for collectors, who can hardly get another one of its kind
D．it is an eight-side, red-brown one
2．Why did Mr. Ruhf select the topic of roofs for his collection of stamps?
A．He wanted to meet the one of the rare stamps some day.
B．He liked the stamps that agreed with his last name in pronunciation.
C．He collected the stamps showing roofs for years.
D．He liked different kinds of roof more than any other stamp.
3．The sentence "... (and) then collect every stamp you can find that pictures it in some way." means _____.
A．after collecting such stamps you can find them different
B．(and) you may use different methods to collect such stamps
C．then collect the same stamps as you can
D．try to collect such kind of Stamps designed in different ways
4．In this passage, the writer really means that _____.
A．picking an interesting topic of the collection is quite a good idea
B．it is no good for collectors completing the sets of the same stamps
C．people have had the hobby of collecting stamps for years
D．it's a good way to collect stamps having something to do with one's name
5．The missing stamp of the Royal Family _____.
A．costs more than all Roosevelt' s stamps
B．has not got a value
C．costs very much
D．can not be found in the world at all
The fact that blind people can see things using other parts of their bodies apart from their eyes may help us to understand our feeling about color. If they can sense color differences, then perhaps we, too, are affected by color without knowing it.
Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings, that blue foods are considered not agreeable to the taste, and that cosmetics should never be packed in brown. These discoveries have grown into a whole subject of color psychology. Some of our preferences for colors are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people's mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure; red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a closer study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.
Answer the questions
1．The passage tells us that salesmen have _____.
A．found out that colors affect sales
B．discovered the relationship between color and psychology
C．tried out colors on blind people
D．developed a special subject of color psychology
2．It can be inferred from the passage that _____.
A．foods sell well in green or blue wrappings
B．blind people cannot sense color differences
C．what color we prefer depends on our state of mind
D．a bright yellow has exactly the opposite effect to red
3．If people are exposed to pure blue, _____.
A．their blood pressure rises
B．they won' t easily fed nervous
C．they want to taste blue food
D．they will feel like buying things
4．The most effective color in the passage for warning people is _____.
5．Which of the following do you think is the best title of the passage?
A．Color and feeling.
B．Color and sales.
C．The blind and colors.
D．Preferences for colors.
VI. 短文改错: 10%
I have just spent fifty-five days in Zaire that 1.____________
we lived for fifteen years twenty-four years before. 2.____________
There are a primary school near where we stayed. When 3.____________
we went to visited the Headmaster, he offered us very 4.____________
nice beer and we had a long talk with he and his wife 5._____________
in French. As we were leaving, he said, “I was going to 6. ____________
say a good-bye to you outside.” He often explained that 7.____________
where he lived in, if you said good-bye inside the 8.____________
house, it meant that the guests were not invited to 9.____________
return, but if you said so outside house, it meant they 10.___________
would always be welcome.
VII. 书面表达 20％
I. 1. 她那深凹的眼睛 2.涂成绿色的门
3. 现成的衣服 4.出身高贵的孩子
II. A: D B C D A C B A D D
1. discussed at the meeting yesterday
2. dressed in red
3. (to be) satisfied with his marks (results)
4. English spoken
5.the letters mailed
6.Seen from the satellite
7.Discovered in the area
8.Given more attention to
9.the murdered man
III. 1. Any medicine taken without the advice of a doctor can cause a bad result.
2. The disadvantage with carrying out interview is that it may take a long time.
3.Advertising is a highly developed twentieth century industry.
4.If the advertising fails, having no effect on sale, the whole programme will be reviewed.
5. Today’s advertisement often start with a question, or a puzzle, with the purpose of attracting
the readers’ attention.
IV. 1.B 2.A 3.C 4.A 5.C 6.D 7.C 8.C 9.A 10.C 11.C. 12.D
13.B 14.A 15.A 16.C 17.B 18.D 19.C 20.A
V．A: 1.C 2.B 3.D 4.A 5.D B: 1. A 2. C 3. B 4. B 5. A
VI．1. that –where 定语从句的引导词在从句中作地点状语
2. before—ago ago 用于过去时态，而before则用于完成时态
3. are—was 谓语与全文时态一致
4. visited—visit 动词不定式后用动词原形
5. he—him 宾语要用宾格
6. was—am 直接引语中的时态不能与原文一致
7. 去掉 a 固定短语
8. 去掉 in where在定语从句中已经表达了地点状语的语法功能了。
10. house—the house outside 为介词，介词后要接宾语。有所指的事物应有定冠词。
VII. One possible version
One Possible Version
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